Explore the history of the wtf universe, the multi-brand boutique conceived by Jordan Forever, built on sensuality, strength and rebellion.
𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 𝖜𝖙𝖋 is a curated fashion house and living archive for the Angels of this wtf universe.
Each collection is made slowly, intentionally— through collaboration, emotion, and discipline. We work almost exclusively in made-to-order formats and limited runs, partnering with independent designers and producing in-house.
Founded by Jordan Forever and photographed by Aldo Carrera, heavenly exists at the intersection of image, text, and dress- merging storytelling with sartorial precision. This is fashion as a memory. Fashion as authorship. Not product, but presence.
2021
It began with a fight.
Tired of Jordan posting memes about their arguments, her boyfriend told her to make art instead. So she did.
In September 2021, 𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 𝖜𝖙𝖋 released its debut collection: The Break Up Collection.
SINCE IT'S INCEPTION, HEAVENLY HAS EVOLVED INTO A MULTI-FACETED WORLD FOR THE DIVINELY FEMININE EXPRESSION.
Expanding to include it's own content channel featuring the exclusive ♡ ࣪ 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 ⊹♡ ☆𝐀𝐧𝐠𝐞𝐥𝐬☆ of 𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 𝖜𝖙𝖋, a music presence with it's much loved 𝖜𝖙𝖋 𝖋𝖗𝖎𝖉𝖆𝖞𝖘 𓆩♡𓆪 playlist, and an intimate reflection for the feminine spirit through 𝓱𝓮𝓪𝓿𝓮𝓷𝓵𝔂 𝓭𝓲𝓪𝓻𝔂. More than a boutique, heavenly is a cultural relic: a place for beauty, rebellion, and self-invention.
𝖜𝖙𝖋 𝖋𝖗𝖎𝖉𝖆𝖞𝖘 𓆩♡𓆪
Spending hours pouring over her desk editing, Jordan found inspiration by curating playlists to move swiftly, be sharp and stay inspired. Thus, 𝖜𝖙𝖋 𝖋𝖗𝖎𝖉𝖆𝖞𝖘 𓆩♡𓆪 was born. A weekly playlist for the Angels of this wtf universe. Carefully curated for pace, power, and divine chaos. It's the hot girl soundtrack playing to all things 𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞.
♡ ࣪ 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 ⊹♡ ☆𝐀𝐧𝐠𝐞𝐥𝐬☆
After heavenly's content was repeatedly flagged for review in this wtf universe, ♡ ࣪ 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 ⊹♡ ☆𝐀𝐧𝐠𝐞𝐥𝐬☆ was created as a way for patrons to view the work on our own terms— the Angelic thing to do.
The exclusive content channel is both a digital archive and a way to support the Angels who help bring it all to life. Because supporting womxn is how you get into heaven. ;)
𝓱𝓮𝓪𝓿𝓮𝓷𝓵𝔂 𝓭𝓲𝓪𝓻𝔂
Before there was 𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 𝖜𝖙𝖋, there was heavenly diary. Jordan has been keeping a diary since the age of nine, and began publishing excerpts— a collection of poems and essays on what it means to be a girl in a world where having a voice still feels like an act of rebellion.
PATRONS
𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 𝖜𝖙𝖋 is independently built and self-funded. Our next chapter includes expanding our own in-house label. We will be deepening our visual storytelling by releasing our first physical book- a printed collection of photography and poetic writing.
We are open to aligned patronage and support from individuals who recognize the value of emerging voices, and believe in funding cultural work before it becomes commodity.
We welcome conversations, grounded curiosity, trust and vision. Please reach out to us at hello@heavenly.wtf.
A note from Founder, Jordan Forever
I built 𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 after working in the fashion industry for over a decade as a stylist and creative director. Along the way, I formed close relationships with emerging designers working in made-to-order formats, and wanted to create a sustainable, carefully curated platform where shopping was not only ethical, but tailor-made for each individual.
As an artist, I desired a space that was an authentic reflection of my style and voice— without the limitations of clientele needs overriding creativity.
It began as a safe place for artistic expression and creative freedom, and that remains the heart of heavenly.
𝖍𝖊𝖆𝖛𝖊𝖓𝖑𝖞 is a celebration of our inner worlds, an exploration of our own complexity and a reclamation of our divine right to be deeply individual. Of which, you are always — and genuinely — invited. Xx
— Jordan